• Real Estate Business Institute

  • client overview

    REBI is an affiliate of the National Association of Realtors®. Formerly the Council of Real Estate Brokerage Managers, the organizational name change was approved in May 2015 to better reflect how the business of real estate has evolved. This has included expanding their portfolio of offerings to the REALTOR® community.

  • the challenge

    What happens when an organization that's been around a couple of decades needs to change its identity to better meet the needs of its members while strategically approaching the future to ensure its own longevity? The need for a cohesive brand message and updated design is required that is engaging to new and existing members.

  • the solution

    Utilizing their brand colors and current logo, Pickett&Associates (along with The KDesign Company) created several collateral pieces including an updated overview brochure that conveyed the association's strengths and offerings. In addition, in collaboration with our partners at Ikeonic, a video was concepted, whiteboarded, scripted, shot on location (Chicago) and edited ... all in a six-week time frame to premiere at REBI's annual meeting.

  • the results

    A membership, enthused about an updated look and concise, well-communicated message while appealing to potential new members during the 2016 National Association of Realtors conference and annual meeting of REBI.