Expanding
One of the most exciting things an entrepreneur can do is expand their brand.
Whether that is developing a new service line that requires a bit of its own voice or being part of an acquisition that may require the merging of two distinct brands.
It can be a bit of a dance. Carefully protecting the main brand while creating something for a potentially new audience. But, in the words of Ginger Rogers, we can do it “backwards, and in high heels.”
The Expansion Package — $1500 - $6000
Adding a new product or service to your brand.
Due to the unique nature of every business expansion, deliverables & pricing varies from engagement to engagement depending on need.
Define it.
It’s more than finding a catchy name or adding a new color into your brand identity. We help you define the unique value of your new product or service and develop brand messaging to get the word out to your audience.
Deliverables:
- Market research on similar products & services
- Sub-brand/product name
- Brand messaging
- Roll-out plan
Integrate it.
Maintaining the integrity of your main brand, we develop a visual brand for the new product or service.
Deliverables:
- 3-4 sub-brand concepts
- Approved final logo
- Versions of logo and art files
- Brand guide including brand colors and font styles
The Merger Package — $1500 - $6000
For mergers and acquisitions.
Due to the unique nature of every business expansion, deliverables & pricing varies from engagement to engagement depending on need.
Define it.
We help you determine how to go about defining the merger or acquisition to your audience, whether the brands will coexist or merge together.
Deliverables:
- Brand messaging
- Roll-out plan
Unify it.
Cohesive visual identities will unite your brand(s) and set the tone for the merger or acquisition.
Deliverables:
- 3-4 sub-brand concepts
- Approved final logo
- Versions of logo and art files
- Brand guide including brand colors and font styles