If we’ve learned anything in the last four months, it is that
Strategic Communication and Marketing
We tell stories. Not just to fill space or because it's trendy.
We tell them because we believe it is the best way to deliver a message that makes an impact. Driving sales leads. Increasing donors. Building brand awareness. It's in the words, the pictures, the sound ... connecting and resonating with a target audience.
A lot of communication companies, marketing firms and PR agencies promise strategy but simply come up with a list of tactics ... that may or may not work. For Pickett & Associates, “strategy” means we begin with research about your company and, most importantly, your customers.
Entrepreneurs, CEOs and executive directors must be able to show a return on investment for their effo rts – marketing and strategic communication are no exception. By starting marketing and communication efforts with measurable objectives, ROI is delivered front and center.