Get Clear About Your Brand Pillars vs. Content Pillars
You might have a logo, website and marketing strategy, but if you
We tell stories. Not just to fill space or because it’s trendy.
We tell them because we believe it is the best way to deliver a message that makes an impact. Building brand awareness. It’s in the words, the pictures, the sound…connecting and resonating with a target audience.
A lot of communications companies, marketing firms, and PR agencies promise strategy but simply come up with a list of tactics…that may or may not work. For Pickett & Associates, “strategy” means we begin with research about your company and, most importantly, your customers.
Entrepreneurs, CEOs, and executive directors must be able to show a return on investment for their efforts — marketing and strategic communication are no exception. By starting marketing and communication efforts with measurable objectives, ROI is delivered front and center.
Best Practices to Build Your Mailing List
When we talk about getting back to tried-and-true marketing tools, nothing seems
Help Your Business Reach It’s True Growth Potential in 2025 with Clear, Measurable Goals
Do you constantly find yourself wondering why your team can’t get on