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Case Studies

Addressing Food Insecurity in the State's Wealthiest County

Customer
Meals on Wheels of Hamilton County
Services
Public Relations and Content Creation
See Our Work
Facebook
P&A Team
Jenny Lear, Rose Campbell, and Kat Wedmore

Meals on Wheels of Hamilton County enhances the quality of life of homebound individuals and seniors in Hamilton County by providing nutritious meals, personal interactions and independence.

The Challenge

Meals on Wheels is a recognized brand on its own, often associated with an underserved population. But how do you address and promote that sort of need in one of the most affluent counties in the Midwest? 

The Solution

Pickett & Associates created a strategic communications plan that focused on identifying the target audiences — potential clients, volunteers and donors — and worked to engage them with informational, educational and even entertaining content that provides an accurate brand picture.

The Results

Educating the community regarding the diversity of services Meals on Wheels of Hamilton County offers — including assisting those recuperating at home after surgery — was just one tactic that led to an increase in people served (2016 over 2015). Implementing a strategic social media plan that grew Facebook followers by 20 percent has widened the net for all audiences.  

Testimonial

Working with Pickett & Associates has allowed MOWHC to have consistent, on point messaging through various forms of media assisting us in reaching those who need our services. The messaging is fresh, cutting edge and has given us the opportunity to have a real presence in the community that we were lacking on our own!

Beth Gehlhausen
Executive Director

Strategic Approach + Measurable Results