Initially launching #MyGreenfield evergreen campaign for social media that encouraged community comment and input, blogs touting lists of favorite attractions, events and businesses and custom art depicting the downtown, P&A began growing engagement. As residents sought more connection in light of the pandemic, P&A launched, “Hello, Greenfield” – a weekly Facebook Live broadcast hosted by Central Indiana influencer Katy Mann. Additional social media campaigns (#GreenfieldCares, #MentalHealthMondays, #LightTheNight and #ChalkTheWalk) garnered increasing community participation as well as public relations opportunities.