Launching

You’re taking the leap. You’re starting a new business. We’re here to support your entrepreneurial dreams.

We’re entrepreneurs, too. We understand. We are here to support your organization in a way that meets your needs and budget. From serving as an “outsourced marketing department” to providing strategic counsel and direction for internal staff.

The Brand Identity Package — $7500

Find your voice.

You need your brand to represent your business in the community and marketplace. We’ll help you hone in on how your brand can engage and connect with potential clients using a voice unique to you.

Deliverables:

  • Market Research + Competetive & SWOT Analysis = Brand Promise, Pillars & Messaging
  • Boilerplate content

Develop your visual identity.

You want potential customers to recognize your brand across multiple platforms, and you need to do that better than the competition. We’ll build your brand’s visual identity with you, and give you all the tools you need to use it.

Deliverables:

  • Logo
  • Icons
  • Brand colors & fonts
  • Brand & style guide

The Marketing Package — $3500

Make your plan.

You need a strategic marketing and communication plan that identifies measurable objectives for your organization and provides best practices and a suggested timeline. We got you covered. Using your brand promise, pillars & messaging, we’ll create your roadmap to success on your entrepreneurial journey.

Deliverables:

  • A strategic marketing plan identifying your overarching organizational goals with supporting strategies, objectives & tactics
  • A framework for evaluating your efforts through analytics
  • Month-by-month content calendars specific to social media channels, blog/article topics

Get seen.

You need to engage your audience whether you’re using social media, print advertisements, billboards, or anything in between. We’ll create the content you need to launch your business successfully (and beautifully).

Deliverables:

  • Setting up social media channels using best-practice standards
  • Social media profile & header graphics reflecting your brand identity

Also available, priced separately from Marketing Package:

  • Opening event coordination, press releases and media relations
  • Media buying, advertisement design, signage

The Website Package — Starting at $7000

Plan it out.

You want to find that sweet spot where user experience and your brand’s identity attract new customers and serve existing ones. The best way to begin on the road to a “chef’s kiss” website is to plan, plan, plan. We’ll take the stress out of the planning process.

Deliverables:

  • Wireframe (recommended layout of content flow)
  • Mock up of home page and interior page

Create your content.

You need website content that represents your unique brand voice and visual identity. Working from the website wireframe, we’ll help create the written and visual content to populate it — utilizing best practices of SEO, identifying URL, page titles, keyword focus, H1, H2, as well as link-building strategies.

Deliverables:

  • Unique brand icons
  • Page content spreadsheet
  • Photography/stock photos identified for each page
  • Graphic design elements as needed

Lay it out.

What do ya know…more planning. But trust us, it’s worth it. Planning the layout of your website before implementation will make the building process that much smoother, and you’ll know what to expect when it’s finished. With the wireframe and content in hand, we’ll put them together and layout the final design of the website for your approval.

Deliverables:

  • PNG files of website pages

Build your website.

You can take advantage of our expertise in Search Engine Optimization (SEO), UX (user experience)-based design, and website maintenance. We’ll take the guess work out of purchasing a domain name and website hosting. And in the end, you’ll have a website you can be proud of and confident in.

Deliverables:

  • First year of domain and hosting fees
  • First year of website maintenance
  • Necessary plug-ins
  • Your completed website

Let's Chat.

Email

pat@pickettandassociates.com

Call or Text

317-501-8275