You Say You Want a Logo?
We might say, “Not so fast!” More likely than not, you need a brand strategy that begins with background research. That may include historical data, focus groups or just a deep dive with organization leadership. Identifying goals and learning about target audiences allows our brand gurus to determine the message and the tone that clearly delivers the the brand promise. And THEN we’ll talk “logo” … and all of the other assets for your brand toolbox.
Updating Your Brand
We can take an outdated or ineffective brand and make it stand out from the crowd.