Cool technology, so many features … but how do you sell that?
Continue readingShelby Materials
They hang their hard hats on delivering the right mix on time and in budget
Continue readingMeals on Wheels of Hamilton County
Creating awareness for an organization that enhances the quality of life for homebound individuals.
Continue readingSenior Home Companions
Case Studies
Creating an Engaging Brand Voice to Attract Clients, Caregivers
Customer | Senior Home Companions |
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Services | Branding, Website, Content |
See Our Work | Website |
P&A Team | Jenny Lear, Angie Foreman, Marissa Johnson, and Rose Campbell |

Senior Home Companions has been providing non-medical elder care services in Indiana and Florida since 1992. In July 2019, the company opened the doors to Story Cottage, an innovative home-like memory care residence.
The Challenge
Establishing a cohesive strategic communication and marketing plan – for both the Indianapolis and Florida markets – that resonated with a specific demographic and psychographic profile, reinforcing the brand reputation and building the trust required to hire a caregiver for a loved one. Parallel to those needs, the company continually sought responsible, nurturing caregivers to serve its growing business.
The Solution
Creating a partnership of trust and transparency, P&A was able to identify measurable objectives and expectations in regard to leads and revenue generated. An updated brand that connects with the marketing target and a responsive, UX-enhanced website (combining the Florida and Indiana websites into one) for both potential clients and potential employees. A cohesive, on-brand message throughout videos, email outreach and social media were incorporated into the strategy.

The Results
- A 43% increase in pageviews
- An uptick in new clients
- Increased engagement through both paid and organic social media, resulting in leads for new clients and new caregivers
Greenfield Community Partnership
Case Studies
Building a Community Persona
Customer | Greenfield Community Partnership |
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Services | Brand Message, Content, PR |
P&A Team | Rose Campbell, Olivia Sexson and Kat Wedmore |

The Greenfield Community partnership is a collaborative movement that includes the City of Greenfield, Hancock Health, Greenfield Central Community Schools and NineStar Connect. Created to evoke a singular, consistent message that would ultimately act as an economic development to attract and retain both residents and businesses. The initial research, brand development and website design was outside P&A’s scope of work.
The Challenge
Charged with content that was both engaging and informative, the P&A team was deeply immersed in discovering the community and building content when COVID-19 struck. A captive audience of sorts provided the opportunity for Greenfield Community social media to build an audience anxious to connect and support its neighbors
The Solution
Initially launching #MyGreenfield evergreen campaign for social media that encouraged community comment and input, blogs touting lists of favorite attractions, events and businesses and custom art depicting the downtown, P&A began growing engagement. As residents sought more connection in light of the pandemic, P&A launched, “Hello, Greenfield” – a weekly Facebook Live broadcast hosted by Central Indiana influencer Katy Mann. Additional social media campaigns (#GreenfieldCares, #MentalHealthMondays, #LightTheNight and #ChalkTheWalk) garnered increasing community participation as well as public relations opportunities.
Building on our initial successes, we’ve built engaged audiences around events like ‘Ho, Ho, Ho Breakfast with Santa,” “Home for the Holidays,” and collaborations with community partners. Contests — like a scavenger hunt around Greenfield, and the annual “Good Neighbor Contest”—bolster brand awareness. Greenfield Community has built a reputation as “the place to go to find out what is happening” in Greenfield.
The Results
Within the first year (2020): Pageviews increase from 156 to 899 monthly; Growth from 156 Facebook followers to 1,483; Instagram from 340 to 975.
June 2024: 17,991 monthly pageviews, 4,619 Facebook followers, 1,414 Instagram followers
A partnership of community stakeholders now satisfied with their investment
Integrative Medicine Laser & Aesthetics
Case Studies
Educating the Public about Functional Medicine
Customer | Integrative Medicine, Laser, & Aesthetics |
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Services | Marketing, Content, PR |
Our Work | Instagram |
P&A Team | Jenny Lear, Marissa Johnson, and Kat Wedmore |

Integrative Medicine, Laser & Aesthetics is a medical practice focused on the full range of physical, emotional, mental, social, spiritual and environmental factors that influence a person’s health.
The Challenge
Integrative Medicine, Laser & Aesthetics is a unique model for a medical practice in the United States. With a background in emergency room medicine, the physicians are committed to the practice of functional/integrative medicine. That means educating the public about what that means and how it can be a game changer for those with chronic health issues.
The Solution
A 12-month strategic communication and marketing plan was developed with very specific measurable objectives beyond “education” — though that piece was imperative in driving revenue. Contributed articles, PR, educational blogs and strategic social media implementation carried a continual message to a targeted audience. And there was Frank … the French bulldog “office dog.” We couldn’t resist some fun “#FridaysWithFrank” posts to garner some attention. (And that’s like a belly rub and some blueberries in Frank world … his favorite things!)
The Results
Social media growth (15% Facebook, 30% increase in Instagram)
Increased appointments = increased revenue in its functional clients as well as its laser and aesthetic services.
A UX enhanced, optimized website developed with these same strategic goals in mind … coming July 2020!
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Case Studies
Jupiter X Creative Studio Template
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