The P&A team were the kids who sat in the front of the class, reveling in the rhythms of poetry, the cadence of prose and the intricacies of punctuation. So creating content — whether that is a 300-word blog, a 280-character tweet or a 32-page magazine — is our jam!
While we pride ourselves on the “wordsmithing,” that’s not enough when you’re talking about strategic communication. Research and planning prior to crafting the message — identifying the audience, setting measurable objectives — ensures the content carries the brand and delivers the desired response.