Red Shoe Diaries and the Power of First Impressions

Your Biz Squad Professional: Stephanie Grabow

👠Lucky Dorothy. Her homemade blue gingham dress got a glow-up when she put on glittery ruby pumps. 

Those shoes had superpowers that transported her to where she most wanted to be, into the circle of the people that she most wanted to be with.

When she clicked those shiny shoes together, they helped her shortcut out on the flying monkeys, the creepy guy, and the perils of a witchy-witch.

Am I advocating for you to wear gingham and glitter together? Not unless you’re doing a whole cosplay thing and that’s another conversation.

I AM telling you that shoes can change your life.

🙈Or at the very least, they can speed you forward toward your goals and avoid tangling with pesky flying monkeys.

There’s solid research that documents that we really are judged from the ground up.

🤯In the Mid-South, where I grew up, you’re taught from an early age that you can determine whether someone is worth your time by looking at the heels of their shoes. 

Scuffed-up heels, frayed shoelaces, and, worst of all BORING SHOES? Those are clear signs that the other person is not serious about your time.

Because

  • she lacks self-awareness about the vibe that she is sending off.
  • she doesn’t pay attention to details.
  • she doesn’t care what people think about her.

Actions taken on first impressions are real and you can use them to your benefit or your detriment. You get to choose.

Sitting at your desk, looking down at your feet and thinking, 

“Huh. I wonder what these turquoise rubber flip-flops I bought at Whole Foods say about my professional capabilities?”

Maybe you’re also making this face? 😳

Am I advocating for this outdated system of judging each other?

Hard no. 

But what you and I both know is that business interactions can move so quickly that snap judgments are made, and in that quick second you want every detail you can control to be working in your favor. 

Your client has 21,000 unread emails and a text notification bubble that’s on fire.

Make their job of choosing YOU easier.

You’ve heard a thousand times that a large part of communication is nonverbal. 

If your prospect sees you as not pulled together, or worse yet, someone who doesn’t care about perceptions?  They’re probably not going to feel confident trusting you to come into their inner circle and help solve their business problems.

Why make connecting with clients or co-workers harder than it has to be?

Put on a pair of shoes that will get you in the door using these 4 guidelines:

Opt for color. An outfit built from neutrals gets a punch of excitement when you finish your look with shoes in one of your ideal colors. Wearing dark denim and a neutral top? Grab a pair of flats in your best green or pink. Your outfit will look more intentional and great shoes are an easy conversation starter.

Choose a modern silhouette. Those round-toe ballet flats from 2015 have seen better days. Choose an almond-shaped or square-toed version to look more current.

Choose comfort. I promise that you’ve never had the best day of your life in shoes that hurt your feet. Make sure that you can walk a city block in your shoes without getting a blister.

If sustainability is your thing, choose a brand that uses recycled materials. Every season, there are more great choices that check this box, so you’ve got lots of options.

Dorothy’s red shoes changed her life. Maybe your next pair of shoes will too!

Always cheering you on!

Xo-

Stephanie 💋

Stephanie Grabow is the Founder and CEO of Stephanie Grabow Style+ and SG Style Collective. She is a style coach for female entrepreneurs and leaders, a speaker and a curator of beautiful things. It is her goal to make nailing your look the easiest 10 minutes of your day. Follow her at stephaniegcabowstyle.com.

5 Tools for DIY Video Marketing

Your Biz Squad Professional: Carolyn Case

You don’t have to be a professional in videography to create fun, enticing and engaging videos for your business or organization. Telling your story through videography is crucial in the social media realm today. There are many tools that most of us already have access to that can help to create compelling videos. Here are five tools that will help you on your video journey:

Smart Phone

Most of us have access to a smart phone on a regular basis and most smart phones have incredible cameras and video capabilities today. You can use your phone to shoot amazing videos and download many different apps to aid in editing and coloring your footage.

Tripod or Stabilizer

You will need a tripod or stabilizer for your phone or video camera so that your footage will be usable and not too shaky and blurry. You can purchase small tripods specifically for smart phones or use objects around you to stabilize your phone as you shoot.

Wireless Microphone

Find a wireless microphone that will work with your smart phone or video camera. This will usually take form in something small and inconspicuous that will attach to the person speaking in the video and the other part will be plugged into the phone or camera. It is important to have clear, usable and understandable audio in your videos.

Ring Light or Light Panel

Have a ring light or light panel to help your subject look soft and beautiful as is appropriate for your subject matter. This will help to avoid intense shadows and underlit subjects or spaces.

Editing Software/App

Download a video editing software or app to use to create beautiful videos. You can download Adobe Premiere pro both on mobile or as a desktop app, or utilize other apps such as Capcut, Final Cut Pro, and Splice.

Carolyn Case is a multimedia production professional and owner of Media 37 Indy with over 15 years of professional experience. Media 37 Indy is a full-service media house that seeks to serve the needs of small businesses, entrepreneurs, non-profits, and companies throughout Central Indiana. Media 37 Indy offers a variety of videography, photography, editing, and multimedia marketing services. Learn more at media37indy.com.