If setting up your social media accounts for business has you flummoxed, P&A has some solid tips for your success.
My mother always had THE correct way of doing things … Her exact quote: “There’s a way to do things … the right way, the wrong way and MY way.” Admittedly, it made us all roll our eyes in exasperation, but much of the time she was ingenious at discovering the best ways to complete everyday tasks efficiently. (Except that time I found her on the roof with the leaf blower, cleaning the gutters.) She knew how to zero in on the need and then find a way to fill it without too much fuss. And that is exactly what you will need to do when you are setting up your social media accounts: Remember the needs of your target audience and then work to fill those.
Setting up your social media accounts properly is the most important thing to do BEFORE publishing or promoting content on a regular basis. Without this important key, you probably won’t reach your target market or make much headway in gaining real followers or attention. So, keeping in mind “the Jeano’s” guidance, let’s dive into the basics …
Looks are everything
When it comes to social media, remember that you are competing with many other accounts for consumer attention. This means your account needs to be visually appealing to grab the attention of your target market. In fact, think in-depth about your target market base you are trying to reach. Use the research that you have done regarding the demographic you are trying to reach and really put it to use here. Once you begin posting content, you will want things to flow well, so establishing a theme throughout your entire platform will make a huge difference.
Additionally, when you are setting up images, Instagram brand highlights, Facebook banners and the like, make sure you are using high resolution photos that will not look grainy. You will also need to scale images to fit the dimensions of the space to be filled. For instance, an Instagram profile pic will need to be squared and then centered, while a Facebook banner will need to be a rectangular picture or graphic. Websites like Canva offer many varying sizes and types of images that you can create so you can appear professional no matter your platform. Grainy, pixelated images are not appealing and may even make your brand seem inauthentic.
With the aesthetics handled, you need to focus on helping your social platform make SENSE. Your profile says a lot to your consumer about who you are and what you do. However, you don’t have many words in which to get your message across. You can’t just ramble on or overwhelm your consumer with boring facts. You need a focused message tailored to speak directly to your target market.
Remember, you will be doing a lot of talking in your content. Your profile should be a backbone, a core of beliefs so that all your content references it. The more concise and consistent your message, the more your target market can understand you for who you are. And guess what? Consumers don’t like to be kept in the dark or confused about a brand. To get their loyalty, you need to lay your cards on the table.
When it comes down to it, your social media platforms should act as a lead generation and or customer/client engagement. That means that you want to make it easy for your audience to get there. Make sure to add links, locations, and other important contact information as needed. Most social platforms allow you to only share one link, which is why we recommend using other helpful websites like LinkTr.ee to give your target market some options.
Your social media platforms are prime real estate when it comes to getting in front of your target audience. Don’t waste it! Ensure your own success by taking the time to set up your accounts properly. Your target market will thank you because THEY want to see your business succeed too!
Now, stay off the roof with your leaf blower and put these tips to practice