When you are scrolling social media, what draws you in? Humor? Videos? Witty or informative text? Baby goats? (Because, hey, they are SO CUTE!) Remember, your target audience is a whole group of humans and, much like you, they want to see something enjoyable when they land on your content. That is why creating suitable content for your consumer base is so important if you want to make social media work for your business.

Set yourself apart from the crowd.

What differentiates you from the competition? It takes some creativity and a whole lot of understanding just who your target audience is. Good thing you already did your research! Consumers are flooded with endless pictures, videos and sales pitches when they log onto their social media account. People easily spot inauthentic or contrived content. If you want to grab those eyeballs, diversity will serve you well.

Diverse content means a uniqueness that draws followers

Hear us out: jump onto Instagram. Find a favorite account that you follow. Take a look at their profile to see all of those little boxes in a grid format. What do you see? Is it all the same types of pictures over and over? Is it tons of videos? Or is it a little bit of everything? Do they talk about just their company and their sales? Or do they branch out and give you great information about the industry, the world, life hacks, something to laugh at and even a glance into everyday life at their company?

Most business social media accounts that perform well in terms of gaining followers and, therefore, hitting the mark regarding reaching their target audience, provide a diverse array of content. For your particular business, this can mean something different. For example, if you are a restaurant, you will want to show picture of your delicious food, but that doesn’t need to take up your whole feed. You can have videos of chefs giving tutorials, mixology memes or reels and more.

Whatever you do, make sure you follow the rules … kind of

Even though you want to stand apart from the crowd, there are still some golden rules to follow when it comes to social media:

  • Know your word count
  • Know your hashtags
  • Know what the best content type is for each channel

That last one is a biggie. Knowing what to post where can make a huge difference when it comes to being seen by your desired audience. While Facebook has a higher word count, for example, you shouldn’t take up all your space with words. Images are also popular on this social channel. Twitter followers, however, like the use of short but profound comments, mainly because of the word count limits. TikTok is obviously the place where videos shine, especially informative or humorous ones. Instagram has a nice combination of both images and videos, but reels are becoming even more important. All of these social media platforms have one thing in common: consistent posts to maintain relevance.


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