Search Engine Optimization (or SEO) is something most of us know exists, but we don’t always know how to make it work for us or our brand. In fact, it can be downright confusing! Instead of falling apart when it’s time to actually figure out which keywords *might* work to grab you some eyeballs, stick with us for the next few minutes and we will give you our short but sweet lesson in SEO for beginners… 

Keywords are more than just something that grabs your audience’s attention

Let’s forget everything we know about keywords in the analog world, because the web is a completely different beast. Search engines have things down to a science, and one that runs efficiently (and a little bit cut-throat if we are being honest). In order to find your place in the gauntlet of entrepreneurs (especially within your industry) you will need to start with the basics: 


Isn’t it funny how things always circle back to research? That is because, aside from everything else we could throw at you, knowing your brand and consumers well is the key to success in just about everything business related. Keyword research isn’t as tough as it seems, especially if you know your brand’s mission, voice and target audience. When you know your audience, you can define the questions in their search … and that, my friends, are your keywords. 

Find relevant keywords 

First, take some time to brainstorm some topics that are related to your business or industry. Then, using a keyword planning tool such as Ahrefs, input these topics one at a time to see relevant keywords. You are looking for a keyword that doesn’t have too much competition, but still has search volume potential. Still confused? Let us take the work out of it for you. 

Double check your work 

Evaluating the relevance of your keywords is crucial. In this step, make sure that you understand why you are using certain keywords, what connotations they may have, and double check to ensure they align with your brand. Do the keywords you have found align with the message you want to send to your audience? Do they resonate with you as a business owner or employee? Are they closely related to your industry?  

Check out the competition 

Jump on websites of your competitors. Follow them on social. Read their blogs. What keywords are they using? Who are they reaching that you aren’t? While you are at it, spend some time checking in on your target market. They may be using terms that you aren’t familiar with.  

Use your keywords wisely 

Relevant keywords should be used on your website, in your blogs, in copy you share and more, but that doesn’t mean it’s a free-for-fall. Too many keywords is just as bad as too few. (We call it “keyword soup” … and Google will actually punish you for that.) Make sure your messaging and content make sense to your audience so when they find your brand (thanks to your amazing SEO) they will jive with what you are dishing out.  

Need more help? SEO can be tricky, but we are experts! Whether you are an entrepreneur, small business, or already-established brand, let’s chat 

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