Now that you know your goals, target audience, competition and have budgeted for your social media marketing, it is time to plan content. Come on, this is the fun part! While you may think you know your way around Instagram or Facebook, it is important to keep a few things in mind when you are sitting down to plan out your content for the day, week, month or even year.
Death of a salesman
One mistake we see in the world of social is when clients become too overzealous in sharing promotions. If you are constantly trying to sell to your customers, they may turn away from your account. Afterall, social media is just that: social. How would you like it if you were relaxing at a friend’s party, chatting with everyone while some guy tried to sell you things constantly? Don’t be “a party pooper.” Even though you should share those promos in hopes that your target market will take the bait, you will need to put forth some other fun posts as well.
Everyone just wants to have fun
Balance, as much as you can, your promotional posts with something entertaining. For example, many companies like to jump in on social trends such as #MotivationalMondays in which you can post inspirational quotes that help followers get ready for the week ahead. You can also use this platform to share other people’s content from accounts you follow. Social media is a network of businesses and individuals from all over the world, so you really don’t need to try to reinvent the wheel. If someone in your industry posts something amazing, share it with your followers and give the creator the cred.
Tell your target market what’s up
As much as you post entertaining tidbits, try to come up with some informative content for your target market. These can be pieces that speak to your entire industry or directly to your business. Social media has become a great place for people to learn more about the things they are passionate about. If you are a chiropractor who is selling your service to customer, give them some wisdom about how they can use chiropractic care to their benefit, what they may not know about the practice, and how it integrates itself with both eastern and western medicine. You would try to speak to your customers who are health-minded by providing educational and informational content.
Don’t bite off more than you can chew
In the world of social, you want to make sure you are posting high quality content, even if it is only showing up in customer feeds 3 times a week, versus daily posts that don’t mean anything. Furthermore, you will need to be realistic about what you are capable of. If you are just starting out, it may be too much to try to run a YouTube channel or get Instagram Reels going every day. Instead, aim on increasing followers and feeling your way around the landscape of social media before you take on more projects. Again, this is where hiring a professional social team comes into play, as they already know their way around, how to spread out content, what to post and can be instrumental in helping you to reach your target market effectively with the least effort on your part.
Content is the bread and butter of social media and what you have been working toward sharing throughout this whole series of social media tips. That doesn’t mean we are done yet, though. We still have many more tips coming your way next month so be on the lookout, especially if you want to know even more about content creation and management!