When you think of graphic design, you probably think of well-thought-out visuals found in ads, on social media, at events and more. Even if your company has only one employee, you know the importance of capturing customer attention through visual graphics. Especially in today’s world, where your brand can get lost in an oversaturated market, having a graphic designer on your support team can help you stand out. 

A graphic designer can help your brand’s consistency! 

Every business owner is also a customer for some other business. When you think like a customer, what drives you to choose a certain brand over and over? In general, customer loyalty, what most businesses strive for, is won through maintaining consistency in service and product. Those are your unique brand promises (your mission, values and voice) that are articulated through graphic design visuals. 

Good graphic design will help you to make a great first impression as well, the sure path to increased retention and sales. Something that is visually pleasing will deliver a stronger message, draw people in to learn more about who you are, and build your credibility. 

Not all graphic design is equal 

Here at P&A we have seen our fair share of graphic design gone wrong. Just because someone claims to be a graphic designer does not mean you should throw your whole budget over to them. It is always important to take your goals and your brand into consideration. Working with someone who “gets it” is ever important in helping you to streamline your team so everyone is on the same page.  

Your message matters now more than ever.  A good graphic designer will not just do their own thing with no regard to the identity you are building (or have built). They will be able to be a huge part of your strategic marketing team … TEAM being the keyword. That is why outsourcing to a team like P&A, with professional graphic designers on hand, can be so beneficial. We are already used to working together to align ourselves with our clients and their brands. And our communication skills rock when it comes to staying on the same page because we have all the strategies and technologies already in place. No building a team from the ground up here! 

A word about creativity 

Now we are finally getting into the meat of what you think graphic design entails … and that is a whole bunch of creativity! And you aren’t wrong. Professional graphic designers need to be able to think outside of the box while also following quite a few rules of composition. In the end, if you’ve got a good match, you will have something that could blow your competition out of the water. That is because creativity means uniqueness, a breath of fresh air when your customers see your marketing compared to the others they have scrolled past a million times.  

So, just to review, graphic design is something every company should invest in, regardless of size. That is because it can:

  • Increase brand awareness and exposure 
  • Portray a clear and concise visual message 
  • Build your credibility 
  • Help you stand out 

For entrepreneurs and business owners at every stage, graphic design matters. But you need to make sure it is in line with your goals and your brand. Head over to our website to learn more about our creative offerings as well as our Entrepreneurial Pathways to help your brand get established and expand! 

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