• Blog

  • Four Tips: Social Media for Business

    We were recently asked, "What are the best practices for using social media for business promotion?" The answer to that, of course, is fraught with a minefield of opinions. That said, if you're just looking for a place to start, without getting "into the weeds," here's a brief list to consider. Four[...]

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    Key to Successful Marketing: Focus on Solving a Problem

    As a Central Indiana communications and marketing firm, we find ourselves listening to numerous entrepreneurs and organizations who want to solve their lead generation, sales and even awareness challenges. Admittedly, there are times when we are mesmerized by a clients' cool offerings or amazing [...]

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    Crowdsourcing is Not a Branding Strategy

    Regardless of one's level of success, everyone likes an affirmation now and then. But when it comes to your branding strategy, we suggest three things: 1) Hire a professional 2) Collaborate with said professional to develop a brand that best represents your company and 3) Don't ask a group -- [...]

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    Why Strategic Public Relations is Imperative to Your Business

    We often talk about strategic public relations. It sounds impressive, but what is it, really? Strategic public relations is an approach grounded in research, followed by planning, implementation and evaluation. And it's how we approach every client project. Allow me to explain why. I used to sit[...]

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    Why I Wish my Plumber Was my Client

      The hazard of being a PR and marketing professional is that you find yourself constantly stepping out of normal experiences and viewing them from a business perspective. I find myself cringing at cashiers sharing the intimate details of their lives. “#Customer service fail," I think to [...]

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    Blogging for Business: Four Things to Know

    Blogging is nothing new. I've been doing it for business for about 10 years now. Today blogs are an essential component of our content creation services and provide an optimal way to tell a brand story, reach potential clients and position one in the market ... but it wasn't an easy entry. I [...]

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    How to Post Your Blog to Social Media

    So, you've created a blog ... better  yet, you've created several blogs. You've posted them to your website. Now what? It's not rocket science. It is time consuming. That's why about 60 percent of Pickett and Associate's business is social media strategy, management and implementation. But let [...]

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    Four Reasons NOT to Hire an Accredited Public Relations Professional

    by Patricia Pickett, APR You may note that my name is usually followed by some “alphabet soup” that supposedly demonstrates my professional knowledge. Nearly every industry has these designations and certifications, from architects and realtors to accountants and school counselors. I attained[...]

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    Why Use Infographics?

    March 24, 2016
    Why Use Infographics?

    Infographics are becoming increasingly popular—and for good reason. Businesses and organizations can demonstrate their expertise on any topic in a visually appealing, social-media-friendly way that not only communicates complex information, but also helps folks retain that information quicker [...]

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    Websites: Template or Custom Design?

    by Clay Mabbitt, SitePotion Over the last year or two, I have more clients approach me about working on a website with the idea already in mind that they'd like to use a Wordpress theme. For the uninitiated, a Wordpress theme is an already fleshed out design for a site that you buy and swap [...]

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