A new year has begun, and with it, a new Color of the Year from Pantone: 18-3838 Ultra Violet. The 2018 hue is a bold and provocative color that conveys creativity, community, and discovery (both inward and outward). For lovers of color (like brand geeks and designer types), the Color of the Year [...]
Influencer marketing is becoming one of the most effective ways to attract new customers and clients. Indianapolis-based marketing and PR firm Pickett & Associates has been utilizing the power of influencer marketing for years now – for clients such as Carmel Clay Parks & Recreation, the [...]
5 Things To Know Before Designing (or Redesigning) Your Logo
—Tips From a Graphic Designer—You’re looking to define your brand with a new or updated logo, huh? Perhaps you’re ready to step out into the world with your shiny new business, or maybe you’re in desperate need of a refresh on[...]
We were recently asked, "What are the best practices for using social media for business promotion?" The answer to that, of course, is fraught with a minefield of opinions. That said, if you're just looking for a place to start, without getting "into the weeds," here's a brief list to consider. Four[...]
As a Central Indiana communications and marketing firm, we find ourselves listening to numerous entrepreneurs and organizations who want to solve their lead generation, sales and even awareness challenges. Admittedly, there are times when we are mesmerized by a clients' cool offerings or amazing [...]
Regardless of one's level of success, everyone likes an affirmation now and then. But when it comes to your branding strategy, we suggest three things: 1) Hire a professional 2) Collaborate with said professional to develop a brand that best represents your company and 3) Don't ask a group -- [...]
We often talk about strategic public relations. It sounds impressive, but what is it, really? Strategic public relations is an approach grounded in research, followed by planning, implementation and evaluation. And it's how we approach every client project. Allow me to explain why.
I used to sit[...]
The hazard of being a PR and marketing professional is that you find yourself constantly stepping out of normal experiences and viewing them from a business perspective. I find myself cringing at cashiers sharing the intimate details of their lives. “#Customer service fail," I think to [...]
Blogging is nothing new. I've been doing it for business for about 10 years now. Today blogs are an essential component of our content creation services and provide an optimal way to tell a brand story, reach potential clients and position one in the market ... but it wasn't an easy entry.
So, you've created a blog ... better yet, you've created several blogs. You've posted them to your website. Now what?
It's not rocket science. It is time consuming. That's why about 60 percent of Pickett and Associate's business is social media strategy, management and implementation. But let [...]