Shelby Materials is a concrete and aggregate supplier based in Indiana, with eleven locations as well as two aggregate plants located throughout the state. They have been a P&A client for over a decade and are getting ready to celebrate a huge anniversary themselves: 75 years of successful business!
This is a client that understands the power of longevity and what it means to create a company culture that puts people first. With those shared values being a connection point, we have teamed up over and over again to deliver some outstanding results.
Client websites don’t get much better than this
Websites are a frequent request from clients. Shelby had been in business for 65 years when they approached P&A to help them redesign theirs. With their successful growth, they needed a hub for information, contacts and more. It needed to be functional AND attractive, while featuring employees and the people who have put Shelby on the map.
When designing a website for clients, we don’t even start the framework until we have done the research behind the brand. For Shelby, we discovered an impressive goliath in the construction industry that was well-known and well-loved by many. We came to understand what their strategy and website should entail. Professional photography, on-point content and a professional layout created a space for storytelling about the #ShelbyImpact to emerge.
Ongoing support and results
By honing in on what our client needed, we were able to deliver outstanding results: a substantial increase in website traffic, exposure and contacts. All of that boils down to a whole lot of growth that delivers new customers into the hands of Shelby Materials.
Now, a few years later, Shelby is ready to launch a 75th year anniversary celebration and we are here to help them make it count. Many businesses outgrow their original websites and strategies. The P&A team continues to evolve with our clients and their ongoing needs. In the past decade, Shelby has continued steady growth on their social channels, website, and more, with concerted marketing efforts in the communities they serve.
Thanks to our client, Shelby Materials, and we are looking forward to celebrating your 75th year in business!
Learn more about our work with Shelby and other clients here.
