It’s safe to say that most companies are tightening their belts when it comes to marketing budgets. Even larger companies are feeling the push and pull of our economy right now, heavy with a heaping dose of uncertainty. But good marketing doesn’t require throwing money around. In fact, here at P&A, we believe in something better: intentional marketing strategies to get our clients the most bang for their marketing buck.
Getting the most out of your marketing budget
Outsourcing your marketing department to an agency like P&A is one of the most cost-effective ways to do business. That said, it doesn’t mean your team can step away entirely. In fact, a successful marketing strategy depends on collaboration between your team and ours. The good news? Your role is far smaller than it would be if you hired in-house or handled everything yourself – leaving you free to let the experts take it from there.
Here are some things we like to let our clients know ahead of getting started with the P&A team:
Keep focusing on the customer experience
All the marketing in the world can’t fix a string of bad customer experiences. Make sure your entire team is up to date on your company policies, mission and values so that you can streamline the process and keep your customers as satisfied as possible. In this political and economic client, loyal customers are extra vital to your success and growth.
Be prepared to participate in storytelling
Organic customer and employee engagement helps to fuel your marketing growth, whether that is on social media, word of mouth or otherwise. But in order to be successful in this endeavor, we marketing agencies need your help! When our clients send us plenty of photos, videos, testimonials and other stories that help us relay the culture of their company, it makes our strategy that much more effective.
Let us know what inspires you!
It is your business and your vision that we are trying to sell, so if something inspires you, it will likely inspire your customers and employees. Here at P&A, we find it imperative to strike a balance between our own knowledge of the industry and creative skill with your desires and vision.
We pride ourselves on honest, reliable and creative storytelling. That means we don’t just throw Google ads into the mix or work in some generic social posts for the fun of it. Everything is part of an intentional strategy to help your business meet its marketing goals.
When it comes to maximizing your marketing budget while working with an agency, a little work on your end will go a long way. Choosing to team up with expert storytellers like the team at P&A will increase your visibility in today’s saturated market and stretch your marketing dollar even further.
Contact us to chat about what we offer businesses of all sizes in Indiana and Illinois!
