At a time when "regional food" is at an all time high in popularity (not counting when it wasn't an option), farmers' markets are a popular destination for Saturday morning shopping. As one of the longest-running markets (in 1997!), Zionsville Farmers' Market has more than 35 vendors with high quality and fresh products as well as live music and special events throughout the season.
How do you gain more recognition for something you've been doing for nearly 20 years and now EVERYONE is hopping on the bandwagon? A relatively small market, the Zionsville Farmers' Market sought to be recognized for its authentic approach to a popular concept.
A refreshed tag line -- "Hip, Healthy and Homegrown" -- launched a new series of ads, a ramped up social media presence and regular posts to the blog utilizing "in-season" vegetables and fruits as well as vendor features.
Happy vendors who want to return year after year knowing they have a real partner in marketing
Increased followers via social media who look to these outlets for up-to-the-minute information about the market
Through engaging the local "foodie" blog community, spreading the words to those committed to only the freshest, local produce, meats, and cheeses.