• Zionsville Farmers’ Market

  • farmers' market gets strategic marketing

    At a time when "regional food" is at an all time high in popularity (not counting when it wasn't an option), farmers' markets are a popular destination for Saturday morning shopping. As one of the longest-running markets (in 1997!), Zionsville Farmers' Market has more than 35 vendors with high quality and fresh products as well as live music and special events throughout the season.

  • the challenge

    How do you gain more recognition for something you've been doing for nearly 20 years and now EVERYONE is hopping on the bandwagon? A relatively small market, the Zionsville Farmers' Market sought to be recognized for its authentic approach to a popular concept.

  • the solution

    A refreshed tag line -- "Hip, Healthy and Homegrown" -- launched a new series of ads, a ramped up social media presence and regular posts to the blog utilizing "in-season" vegetables and fruits as well as vendor features.

  • the results

    • Happy vendors who want to return year after year knowing they have a real partner in marketing
    • Increased followers via social media who look to these outlets for up-to-the-minute information about the market
    • Through engaging the local "foodie" blog community, spreading the words to those committed to only the freshest, local produce, meats, and cheeses.