• The Range Pet Lodge

  • attracting attention for the grand opening

    The Range Pet Lodge opened in December 2014 as a premier pet boarding facility -- manned 24/7 -- that also offered training, grooming and an on-site pet wellness clinic manned by the skilled veterinarians from its sister organization, Companion Animal Medical Center.

  • the challenge

    Seriously, who isn't crazy about their furry friends? When The Range Pet Lodge was planning its grand opening in March, 2015, they enlisted Pickett and Associates to engage local media, increase social media followers and build a buzz around a "pawtastic" event.

  • the solution

    A detailed event plan and timeline of tasks was created to ensure no detail was overlooked. Contacts to local media -- both business and consumer publications -- to garner attention to the unique value proposition offered by The Range: 24/7 care, just like pets receive at home.

  • the results

    • A tremendous turn out for the grand opening, estimated at more than 500
    • More than $20,000 in earned publicity value
    • A long-term social media relationship with those who trust The Range Pet Lodge with their most precious, furry friends.