• Surroundings by Natureworks

  • Stay Home. Be Moved.

    From luxurious landscapes, patios and pergolas to sunrooms and finished basements, Surroundings by Natureworks+ has been regarded as the outdoor design expert by thousands of homeowners.

  • the challenge

    Shorten sales cycles, better quality leads and eliminate the need to participate in the "home show circuit" from which he generated more than one-third of his business annually.

  • the solution

    • Content Development
    • Media Relations
    • Website Management
    • Social Media strategy, implementation, & management
    • E-marketing strategies


  • the results

    • Increased the number of leads and sales generated from website
    • 2012 business returns to "pre-2001 pace"; 2015 record year
    • Website redesign in 2017
    • Video library: 100+ videos
  • Strategic Marketing

    Who do you listen to when it comes to choosing your home and lawn maintenance professionals? Do you rely on the next direct mail piece or coupon -- or do you ask your friends and neighbors? Bingo! And with that, Pickett & Associates created a strategic marketing plan that assisted Randy Sorrell and his team at Surroundings in creating a unique "evangelist" program based on word of mouth referrals. That concept was also integrated into social media and website content, featuring satisfied ("over the moon" might describe it better) customers who were happy to share their story. 

  • Spotlight on Expertise

    More than 92% of mobile web viewers share content; 90% of people say a video is helpful in the buying decision. Pickett & Associates has been creating videos (on topics ranging from spa baths to pergolas) for Surroundings since 2011 that are housed in a Video Library on the website. We firmly believe those videos are a great way to connect and engage past customers as well as prospects, and our eNewsletter open rates prove it. Does your company have a 40+% open rate to a large list? Ask us how to do it!