Website Development and Management, Social Media and Public Relations
About the client ... Shelby Materials has been providing quality ready mix concrete and aggregates to Central Indiana for more than 60 years. Their strength lies with an experienced staff – from dispatchers to truck drivers – who hang their hard hats on delivering the right mix on time and in budget.
Pat and her crew taught us that consistent, appropriate messaging is the thing. We are focused on our customers and what we do well. They are focused on the message and how it sounds in the mind of the customer.
When a 65-year old company wishes to update its website and its brand, you have to take it seriously. Through a series of fact-finding meetings, Pickett and Associates quickly learned about the industry and, more importantly, Shelby's people.
A custom designed and developed website provided the depth to communicate the Shelby Materials message. High quality photography of the Shelby Materials team and facilities helps deliver what the Pickett and Associates team came to call "The Shelby Impact." Ongoing website management, content generation and social media management ensure that message is delivered.
An updated website that reflects a company that is a leader in the ready-mix concrete industry.
Substantially increased page visits and contacts via the website
An increasingly engaged social media following
The Shelby Materials Website
Using the Wordpress platform, this custom designed website provides a positive user experience (UX) as well as an easy-to-navigate backend for website management. Other special features: A custom concrete calculator, an interactive map of the company's 11 locations and a revised "funnel" for customer contact, separating commercial inquiries from residential inquiries.