Across all industries, perhaps none is more prime for growth than elder care. Home Care Assistance provides screened, quality caregivers to those with non-skilled nursing needs including 24-hour care, proprietary cognitive therapy and a balanced care method of treatment.
How do you stand out in a crowded market place ... in an industry that requires not just "trust" but solid delivery of services?
Leverage the owner's strong community presence with the national franchise's strengths and unique offerings. Create a user friendly website that adult children seeking care for their loved ones could easily access and navigate as well as social media posts providing informative content. Reach out to referral sources with a bi-monthly eNewsletter.
A website that is often sited as a reason for initial contact
An increased presence in the elder care space in greater Indianapolis
Building a reputation not only as the go-to provider of eldercare, but a place where eldercare providers would like to work.
a resource for caregivers and clients
Having developed the initial website for the Central Indiana franchise of Home Care Assistance in 2013, Google's changing scope -- including the importance of a responsive website -- led to an overhaul in January 2016. Build in a Wordpress theme, the project was delivered on time and in budget ... and, perhaps most importantly, continues to set them apart from the competition.