About the client ... Founded in 1975 as a community orchestra, the CSO has grown into a full arts organization with an 85-member orchestra, a professional administrative and artistic staff, and a talented and dedicated governing Board of Directors. The Carmel Symphony Orchestra is comprised of professional and formally trained musicians who share a joy of making music, with the vast majority studying privately through college and, in many cases, beyond. More than half of the musicians have been with the orchestra for 15 years or longer, and since 2005, all new members of the CSO are accepted into the orchestra through an audition process. In 2010, the Carmel Symphony Orchestra became the Resident Orchestra at the Palladium at the Center for Performing Arts.
Pat and her team have done a tremendous job of refocusing the marketing of our season resulting in an increase is our per concert attendance. She demonstrated an uncanny ability to understand our brand and apply the appropriate strategies to a much wider reach into the community. Working with Pat and the team is pure joy.
Alan Davis, CEO, Carmel Symphony Orchestra
How do you get more tickets sold to the symphony ... in a community that has grown to include multiple arts choices?
Leverage the long-standing season ticket holder's enthusiasm via social media -- Providing them with posts worth sharing with friends. Then tap into Central Indiana's bloggers to push the "family friendly theme." Finally, adjust advertising spend to more targeted audiences.
Increased ticket sales.
Substantially increased social media traffic.
Reduced advertising spend.
Reaching Out With Social Media
We're not just at home in our jammies sharing information. Pickett & Associates is onsite for performances and events, capturing the spirit with which the Carmel Symphony Orchestra performs and the tremendous response they receive from audiences.
Whether we're up-close and personal to the stage or grabbing a video with the CSO guest artist, we believe there's no better way to really tell the story of an arts organization than through photos and videos.