• Carmel Clay Parks & Recreation

  • Public Relations, Social Media, Website Management

    About the client ... Founded in 1991, Carmel Clay Parks and Recreation serves the City of Carmel, Clay Township and the surrounding community through high quality recreation and exercise facilities, 500 acres of public park space and greenways, fitness classes, programs, and events. 

  • Pat and her very talented team are the perfect partners for our public relations efforts. Pickett & Associates continues to go beyond our expectations and is invested in Carmel Clay Parks & Recreation and our culture 100%. Her team continues to create that “next level” exposure that has aided in our increate of members, participants, and general awareness to the public.

    Lindsay Labas, Marketing Director, CCPR

  • the challenge

    When Carmel Clay Parks & Recreation retained Pickett & Associates to provide public and media relations in December 2011, the organization was in the midst of major growth. With several new features at its Monon Community Center — including the stationary surf ride, The FlowRider — and a ton of programs and activities available for the community, they were relying on earned media to drive attendance.

  • the solution

    A strategic communications plan based on the objectives of the organzation included both traditional and social media tactics as well as paid media. A collaborative (shared) editorial/content calendar helped manage many messages. Over the years, that plan has been revised to leverage area bloggers who help spread the word about Carmel Parks & Recreation.

  • the results

    • Increased attendance and memberships.
    • Enhanced brand awareness.
    • Local, regional and even national coverage with publicity values exceeding $700,000 annually.
  • The Escape Experience—Engaging the Community

    With the direction of the Carmel Clay Parks & Recreation's Marketing Director, the Escape Experience blog was designed, implemented, and managed by Pickett & Associates. There was a need for a more engaging avenue with which Carmel Clay Parks could attract an audience to their website, and a blog fit the bill perfectly. Pickett & Associates got to work, and the team produced a well-developed and user-friendly blog page punctually and affordably. On top of designing and coding the site, Pickett & Associates also populates the blog with posts on a regular basis. The bloggers from Carmel Clay Parks & Recreation contribute monthly, and Pickett & Associates' bloggers contribute periodically as needed. This ensures that information does not get stale on the blog, and there's now a wealth of blog posts which can be revisited in the future if need be.

    Blogs are an excellent way to connect with people on a more personal level, demonstrate your business' or organization's worth as experts in your field, and keep your website relevant.

  • Getting Social

    Informing the community of upcoming programs and events, thanking volunteers and participants, spotlighting team members, and connecting with other parks and recreation organizations are just a few ways Carmel Clay Parks & Recreation utilizes Facebook, Twitter, and Instagram. Social media is perfectly suited for these endeavors, and Pickett & Associates is more than happy to help make the most of the growing community of people who follow their accounts.

    An editorial calendar and regularly scheduled on-site meetings ensure the content of their social media posts are on-message and well-received. This coordinated messaging also includes custom images and infographics, links to the Escape Experience blogs, videos and photography. It is this organization of information and team effort that has allowed Carmel Clay Parks & Recreation to flourish on social media.