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  • How to Post Your Blog to Social Media

    So, you've created a blog ... better  yet, you've created several blogs. You've posted them to your website. Now what? It's not rocket science. It is time consuming. That's why about 60 percent of Pickett and Associate's business is social media strategy, management and implementation. But let [...]

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    Four Reasons NOT to Hire an Accredited Public Relations Professional

    by Patricia Pickett, APR You may note that my name is usually followed by some “alphabet soup” that supposedly demonstrates my professional knowledge. Nearly every industry has these designations and certifications, from architects and realtors to accountants and school counselors. I attained[...]

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    Why Use Infographics?

    March 24, 2016
    Why Use Infographics?

    Infographics are becoming increasingly popular—and for good reason. Businesses and organizations can demonstrate their expertise on any topic in a visually appealing, social-media-friendly way that not only communicates complex information, but also helps folks retain that information quicker [...]

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    Websites: Template or Custom Design?

    by Clay Mabbitt, SitePotion Over the last year or two, I have more clients approach me about working on a website with the idea already in mind that they'd like to use a Wordpress theme. For the uninitiated, a Wordpress theme is an already fleshed out design for a site that you buy and swap [...]

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    Debunking Three Myths of PR

    January 4, 2016
    Debunking Three Myths of PR

    I am often surprised at the perceived, somewhat-magical powers of public relations professionals. Poof! Call a news conference and have every station attend! Poof! Make that ugly legal issue disappear! And while you’re at it, can you write something that doubles my earnings this year? Granted [...]

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    #GivingTuesday Provides Non-Profits Way to Engage Public

    Over the years, we have all experienced the swell of shopping “holidays” taking over the days following Thanksgiving — beginning with the frenzy of “Black Friday”, then shifting to a less-crazed (though still considerably profitable) “Small Business Saturday” and “Cyber Monday.” [...]

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    Avoid These Website Blunders

    September 21, 2015
    Avoid These Website Blunders

    There’s little doubt that a website has become an integral tool of doing business in the 21st Century. It’s estimated that 80 percent or more of all buying decisions — including finding service providers — begin with an Internet search. Thinking about a new company website in 2014? If you [...]

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    Keep Your Swag in the Bag

    August 5, 2015
    Keep Your Swag in the Bag

    In the midst of what entertainment-philes refer to as “the awards season,” you may hear references to “swag bags.” For the red carpet events, these are the coveted “goodie bags” for both participating and attending celebrities. For example, last year’s goods for the Academy Award [...]

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    Managing Multiple Social Media Accounts

    So, Pat, how do you do it? Well, I eat right, get plenty of sleep, exercise and take that daily vitamin per the doctor’s orders. Oh, wait, you mean how do I manage all those social media accounts? Well, that takes more than a vitamin. If you are a company that wants to connect with and engage [...]

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