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P&A Blog

The inside scoop on best practices, trends & real-life stuff.

How to Rank Higher on Google

Google is a beast, but one that we need to work with

How to Prioritize Your Keywords and Optimization Goals

Search Engine Optimization (or SEO) is something most of us know exists,

Should You Hire an Accredited Public Relations Professional

by Patricia Pickett, APR You may note that my name is usually

Public Relations: It’s Not Dead Yet

In today’s digital-heavy environment, you would be hard-pressed to find a successful

Red Shoe Diaries and the Power of First Impressions

Your Biz Squad Professional: Stephanie Grabow 👠Lucky Dorothy. Her homemade blue gingham

Brand Refresh Versus a Rebrand: Which One Do You Need?

This month, we are talking about branding. If you missed our first

So, What’s the Deal With Branding?

If you think that branding is all about pretty colors and cool

5 Tools for DIY Video Marketing

Your Biz Squad Professional: Carolyn Case You don’t have to be a

5 Things to Know About Video for Business (With a Professional)

Your Biz Squad Professional: Carolyn Case You are ready to hire a

Strategic Approach + Measurable Results