Strategic Marketing & Communications

We tell stories. Not just to fill space or because it's trendy.

We tell them because we believe it is the best way to deliver a message that makes an impact. Driving sales leads. Increasing donors. Building brand awareness. It's in the words, the pictures, the sound ... connecting and resonating with a target audience.

Strategic Approach

A lot of communication companies, marketing firms and PR agencies promise strategy but simply come up with a list of tactics ... that may or may not work. For Pickett & Associates, “strategy” means we begin with research about your company and, most importantly, your customers.

Measurable Results

Entrepreneurs, CEOs and executive directors must be able to show a return on investment for their effo rts – marketing and strategic communication are no exception. By starting marketing and communication efforts with measurable objectives, ROI is delivered front and center.

Creative

Communicating your message through imagery

Public Relations

Building credibility and awareness

Branding

Who are you? More than a logo!

Content

Engaging your audience and telling your story

Digital Marketing

Delivering your message across multiple platforms

Greenfield-CaseStudy

City of Greenfield

Building a community persona through strategic content & public relations

LayeredSolutions-CaseStudy

Layered Solutions

Communicating complex, multiple offerings to generate leads

PandA_CaseStudies-SG

Stephanie Grabow Style+

MealsonWheels-CaseStudy

Meals on Wheels of Hamilton County

Building awareness of food insecurity and the need for volunteers and donations

Shelby-CaseStudy

Shelby Materials

When a six-generation-old company needs to meet the needs of today's customer ...

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GMI

Should You Hire an Accredited Public Relations Professional

by Patricia Pickett, APR You may note that my name is usually

Public Relations: It’s Not Dead Yet

In today’s digital-heavy environment, you would be hard-pressed to find a successful

Red Shoe Diaries and the Power of First Impressions

Your Biz Squad Professional: Stephanie Grabow 👠Lucky Dorothy. Her homemade blue gingham